I flew United on my way home from Knoxville this weekend. And once I stepped out onto the tarmac, I was shocked to see NO branding whatsoever on the airplane itself. Oh… there WAS the statement “Operated by Mesa Airlines” in about a 250pt font next to the stairs that I noticed once I reached the doorway.
I wondered(perhaps a silly thought) did united borrow this airplane from someone else? Or did they steal it? Maybe they have just recently bought it from another airline? Did it have something to do w/ my purchasing my tickets from Travelocity? Hmm. It wasn’t until I boarded the plane that I thought to myself, “Have NO idea what airline I’m on.” Especially since I’d seen a Delta luggage conveyor belt loading bags into the belly of the plane. I figured I was safe since I’d followed same crowd from our gate onto the plane, and it was the closest plane to us as we stepped onto the tarmac.
But it struck me as I sat there waiting to take off, “It’s probably not a good thing for a customer who’s 3/4 of the way through the customer experience to have any doubt what brand they are using, is it?”